License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Burberry Ends Fragrance Partnership

Burberry Ends Fragrance Partnership

Burberry will pay €181 million to terminate its license agreement with cosmetic company Inter Parfums, according to a statement released by Inter Parfums. The two companies, which have been in partnership for nearly 20 years, have been trying since D

Burberry will pay €181 million to terminate its license agreement with cosmetic company Inter Parfums, according to a statement released by Inter Parfums. The two companies, which have been in partnership for nearly 20 years, have been trying since December to agree on a new operating model for Burberry’s fragrance and beauty business. On Thursday, Burberry walked away from those discussions.

Inter Parfums has produced Burberry-branded perfume and aftershave under an exclusive license since 1993.

In May Burberry announced its intention to “intensify” non-clothing sales and increase its presence in the perfume and cosmetics market.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish