Bulldog Licensing has announced details of an agreement with Pyramid International’s The Art Group that will see classic images from the LIFE photographic library appear on a range of greetings cards and postcards.
The new deal will allow The Art Group to use these classic images to produce cards that also feature the LIFE logo. The LIFE photographic library includes around 10 million pictures.
“This represents the second major deal we have signed for the LIFE brand since first presenting it to the licensing community at BLE 2010,” says Rob Corney, Bulldog managing director. “The vast range of classic imagery lends itself perfectly to licensing and consequently we are dealing with significant levels of interest in the brand.”