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Build-A-Bear Taps TCG for Puzzles

Build-A-Bear Workshop inked a deal with TCG for kids’ puzzles and activities featuring Build-A-Bear Workshop characters. A Squared Entertainment brokered the deal and will manage the creation of the line on behalf of Build-A-Bear Workshop.TCG will m

TCG will manufacture, market and distribute kids’ puzzles and magnetic creations for North America. Products are scheduled to launch at retailers nationwide fall 2012.

“Our furry friends combined with quality puzzles and activities will enhance our product offering at other retailers,” says Maxine Clark, founder and chief executive officer, Build-A-Bear Workshop. “We are looking forward to a successful partnership with TCG to offer play products for kids of all ages that are fun and engaging.”

“It’s incredibly exciting to be working with Build-A-Bear Workshop,” says Michael Albert, partner of TCG. “We’re thrilled at the opportunity to translate the Build-A-Bear Workshop experience to our puzzles and activities so kids can extend their connection with the brand at home.”

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