A Squared Entertainment and Build-A-Bear Workshop inked new agreements with several companies including Enterplay, Playmates Toys, Wild Pumpkin Licensing International and Bulldog Licensing. These relationships will expand Build-A-Bear Workshop at specialty, mid-tier and mass market retailers, and propel the brand into international markets.
Wild Pumpkin Licensing International will represent Build-A-Bear Workshop in Australia and New Zealand. Bulldog Licensing will expand the brand through licensed product in the U.K. Market. Both companies will launch products early next year.
Enterplay will create a line of Build-A-Bear Workshop Fun Paks. The product line includes trading cards, novelty items, mini plush with trading cards, which will tie into Bearville.com.
Playmates Toys will develop a toy line for girls that includes mini figures, play sets and a collection of mini bears. This line will launch at specialty and mass-market retailers next year.
A2 Entertainment will also be developing entertainment and external licensing programs for Build-A-Bear Workshop and are looking for new partners and categories for both hard and soft goods.