License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Bret Michaels Debuts Pet Line

Bret Michaels Debuts Pet Line

Petsmart and multi-platinum rock star Bret Michaels are prepping pets for the limelight with the new Bret Michaels Pets Rock collection. Available exclusively at PetSmart stores in the U.S., Canada and Puerto Rico and online the collection includes toys,

Petsmart and multi-platinum rock star Bret Michaels are prepping pets for the limelight with the new Bret Michaels Pets Rock collection.

Available exclusively at PetSmart stores in the U.S., Canada and Puerto Rico and online the collection includes toys, beds, apparel, collars, leashes and bowls.

“I know there are other pet parents like me who want to show off their pets in rock-star style,” says Michaels. “I’ve been a pet lover since I was a child so I created this line for everyone who wants something unique to rock their pets’ world.”

Michaels designed the collection with his own pets in mind, two German Shepherds who are featured in his most recent reality show, “Bret Michaels: Life as I Know It.”

The line, influenced by Michaels’ own style, features tattoos, skulls, thorns and faux-leather and includes his trademark doo-rag made for dogs.

“Partnering with Bret Michaels allows us to offer pet parents unique products that are reflective of their pets’ personalities,” says Laurie Taylor, vice president of hard goods merchandising, PetSmart. “The rocker vibe of the Bret Michaels Pets Rock collection extends PetSmart’s assortment of exclusive products, adding yet another one-of-a-kind option for pet parents.”

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish