Renault Auto licensed clips from Brando’s performance in On the Waterfront for a television campaign promoting Renault’s new Clio model. The spots began airing on British broadcast and cable television and in Renault dealer showrooms in February.
Getty Images, on behalf of top Italian retailer Liu Jo Jeans, licensed Brando images for a print advertising campaign, as well as in-store posters and point of sale displays.
“The Marlon Brando image is in a class by itself, continuing to electrify generations of consumers. Prestigious companies in all major product categories are recognizing the unique connection that the Brando image holds with consumers on a global basis,” says Theresa Brown, vice president at Brand Sense Partners.