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Brand Central Takes 7-Up to Bakery

Brand Central Takes 7-Up to Bakery

Brand Central has negotiated a licensing partnership between the Dr Pepper Snapple Group and Café Valley Bakery for a collection of co-branded bakery products.Two new products resulting from the collaboration have already been announced–a lin

Brand Central has negotiated a licensing partnership between the Dr Pepper Snapple Group and Café Valley Bakery for a collection of co-branded bakery products.

Two new products resulting from the collaboration have already been announced–a line of Mott’s Apple Mini Muffins made with real applesauce and 7-Up cakes.

The products will incorporate the Dr Pepper Snapple Group iconic flavor profiles, and will be sold at grocery retailers throughout the United States.

“Consumers have grown up with these family favorite recipes like 7-Up cakes, and we have the privilege to make them available at retail,” says Ron Ogan, president and chief executive officer, Café Valley Bakery. “We are extremely enthusiastic about our partnership that will span across several Dr Pepper Snapple Group brands and Café Valley product categories.”

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