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Brand Central Signs Apartment Therapy

Brand Central has signed a deal to represent ApartmentTherapy.com. The agency is working on the brand in partnership with management agency Artist and Brand Management.Apartment Therapy and Brand Central will develop a curated products program with the ed

Apartment Therapy and Brand Central will develop a curated products program with the editors of Apartment Therapy and Maxwell Gillingham-Ryan, the site’s founder. An interior designer, Maxwell is also the author of several books on interior design.

"Our mission is to inspire our readers by connecting them to a wealth of resources and ideas," says Maxwell Gillingham-Ryan, founder, Apartment Therapy.

"Brand Central and Artist and Brand Management will help us accomplish this mission by extending our brand to retail through their strong relationships with both top manufacturers and retailers."

“Apartment Therapy has been called the ‘Martha Stewart’ for the next generation as it is the go-to site for consumers who are looking for advice, ideas and inspiration for their home, kids, kitchen and everything in between,“ says Ross Misher, chief executive officer, Brand Central. “Today, millions of consumers trust Apartment Therapy to help them search for solutions and find inspiration for all things design. We will help bring this team’s expertise and eye for design into a full collection of retail products and design collaborations that will be a hit with consumers with well designed, functional and affordable products.”

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