King Features, worldwide licensor of Betty Boop and Popeye, has appointed BR Licensing as its agent in Brazil.
“Brazil is an increasingly important territory for our licensed properties,” says Cathleen Titus, vice president of licensing, King Features. “We are delighted to retain the services of BR Licensing, which has developed excellent relationships with quality licensees in a variety of categories and the country’s top retailers.”
As the representatives for evergreens Snoopy and Garfield in Brazil, BR Licensing has built a reputation for expertise in classic brands, making the agency amply suited for King Features’ portfolio.
“We are very excited to be working with King Features,” says Glenn Migliaccio, licensing director, BR Licensing. “Betty Boop already has a solid base of licensees, but we feel there are opportunities for tremendous growth. Popeye and Olive Oyl, Hagar the Horrible and Beetle Bailey also have huge potential, particularly in the publishing and adult fashion categories. We are honored to have these iconic brands in our portfolio.”