License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Boom to Bring Lifestyle Brands to Europe

Boom to Bring Lifestyle Brands to Europe

Boom Licensing has been appointed to represent the Thomaspaul lifestyle brand and the archive of Alfred Shaheen, pioneer of the Hawaiian shirt, in Europe.

The London-based agent Boom Licensing has been appointed to represent the Thomaspaul lifestyle brand and the archive of Alfred Shaheen, pioneer of the Hawaiian shirt, in Europe.

Boom will work with Thomaspaul’s U.S. agent Product Lounge to bring the fashion-inspired homeware brand to Europe, securing partners in a range of home and gift categories including rugs, bedding and social expression.

Boom will also work with Product Lounge to secure European licensing partners for the archives of Alfred Shaheen, which include more than 600 designs inspired by his home in Hawaii. Boom plans to bring the brand to apparel, sportswear and outdoor furnishings in Europe.

Visit the L!G Facebook page to see Elvis sporting one of Shaheen’s famous Hawaii shirts.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish