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BLE Enters First Third Day Ever with Deals

Brand Licensing Europe enters its third day for the first time in the show's history with more deals and new properties announced.Today, the finalists for the License! This challenge will pitch their ideas to a panel of judges during the Licensing Academy

Brand Licensing Europe enters its third day for the first time in the show's history with more deals and new properties announced.

Today, the finalists for the License! This challenge will pitch their ideas to a panel of judges during the Licensing Academy. The shortlist includes Animaru, a graphic design property from U.K. artist Sophie Hinton; Bondiband, a boys' action animation, starring a rock band with special instruments; Gombby, a Portuguese animated preschool series about a boy baker; and Made in Me, an educational game for adults and children. Meanwhile on the show floor, new properties continue to launch, including Wellibobs from Hallmark Cards, Bridezillas from DCD Publishing and Rango from Paramount Pictures.

What follows are some of day two's highlights from FremantleMedia, Ludorum, Nickelodeon Consumer Products, Chorion, Toei, Ludorum, Gruppo Preziosi, Chapman and ITV.

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