Brand Licensing Europe has announced that the 2013 show floor will be changed dramatically to reflect the evolving licensing industry.
Next year, the exhibition space will be divided into three segments–Art, Design & Image; Entertainment & Character; and Brands. The new layout will broaden both the scope of brands exhibiting and the number and breadth of attendees.
Changes also include the creation of a dedicated area in the new West Hall for the Brands segment that will center on a Brands Bar and meeting place. The new Brands area will also feature a Brand Experience Theatre and brand installations showcasing licensed products.
The changes come in response to visitor feedback requesting even more sport, heritage, fashion, food and beverage, automotive and corporate brands at BLE.
“These new initiatives will enhance the BLE visitor experience and engage new visitors in the world of licensing,” says Jessica Blue, event director, Brand Licensing Europe. “In doing this, we will be able to market the show more effectively to attract new retailers and manufacturers. We believe that this investment will have a major impact on the way the show works for our exhibitors and attendees.”
The new layout will have its own dedicated marketing campaign, promoting all exhibitors and their brands.
Brand Licensing Europe 2012 is taking place Oct. 16-18 at the Olympia exhibition hall in London. To stay up to date on news for this year’s show and 2013, follow BLE on Twitter: @bleurope