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BHS to Launch Full Chicaloca Range

U.K. retailer BHS will launch a range of products based on the 4sight licensing solutions brand, Chicaloca, later this month in all its 178 stores.4sight has been working with representatives of BHS and three different partners to put together a coordinat

4sight has been working with representatives of BHS and three different partners to put together a coordinated range that combines strong visual appeal with quality products.

Licensees involved are SLG for a toiletries and cosmetics line featuring a lip-gloss collection, indulgent bath and body sets and travel toiletry wallets; Peers Hardy for gift items such as lockable diaries, notebooks and umbrellas; and Celestial Imports for earmuffs, hot water bottles and a fantastic slipper set containing slippers, foot soak, foot wash and foot scrub.   

4sight also signed up BLGS Hometextile for a range of beach towels and flip-flops that will launch in 2012 across Spain and Italy.  

“BHS is the perfect retail partner for these fantastic new products as it is an essential shopping destination for Chicaloca’s target market of teen/tween girls," says Sandra Vauthier–Cellier, managing director of 4sight licensing solutions. "There is something for everyone in this range and the eye-catching branding gives the products a striking appearance that really draws the eye.”

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