Drayton Manor will be home to Europe's first Ben 10 roller coaster in a deal between Turner CN Enterprises and the family theme park Drayton Manor.
Opening in Easter 2011 the ride will be part of a Cartoon Network street that will include a branded restaurant and shop, stocking licensed product and merchandise that will be exclusive to Drayton Manor.
"Drayton Manor first opened to the public in 1950," says Colin Bryan, managing director of Drayton Manor theme park. "Over the past 61 years we have always invested in first class rides and attractions to ensure our visitors have the best possible day out. I am confident that this new Ben 10-themed roller coaster will be an amazing and popular addition to the park."