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Bebe Adds Eyewear Partner Marchon

Altair, a division of Marchon Eyewear, has been appointed to design a line of Bebe-branded sunglasses and other eyewear for launch next month.The eyewear will be available at independent eye-care professionals, Bebe stores, Bebe.com, optical retailers and

Altair, a division of Marchon Eyewear, has been appointed to design a line of Bebe-branded sunglasses and other eyewear for launch next month.

The eyewear will be available at independent eye-care professionals, Bebe stores, Bebe.com, optical retailers and specialty and department stores worldwide. The deal is for six years with a five-year renewal option.

Marchon Eyewear is a VSP company.

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