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Beanstalk Inks Multiple Deals

Beanstalk has brokered multiple consumer products deals for the brands that it represents across several categories.For Paris Hilton, Beanstalk signed OEM & Design Company to develop an exclusive line of optical frames, sunglasses and colored contact

For Paris Hilton, Beanstalk signed OEM & Design Company to develop an exclusive line of optical frames, sunglasses and colored contact lenses for the Asian market. The range will be launched by Hilton at the Shanghai Optical Fair in February and will be sold in department stores and specialty jewelry stores across the region including China, Hong Kong, Japan, Malaysia, Singapore, Taiwan and Australasia.

For Talking Friends, Beanstalk signed Letao for footwear across Asia; Fine Makers to produce giftware for the U.K. market; Smith & Brooks to develop apparel for the U.K.; and Belltex for bedding and home décor in Europe.

For Stanley Black & Decker, Beanstalk brokered deals with Rhino Professional for Stanley industrial wipes and hand gels; Work-in-Progress for Stanley safety footwear across the U.K. and Ireland; Smoby Toys for Black & Decker role play toys across EMEA; and Louisville Ladders for ladders across the Stanley, Black & Decker and DeWalt brands.

For Aquascutum, Beanstalk signed Italian umbrella manufacturer Aqueodesign to develop an exclusive line of umbrellas under the Aquascutum trademark for launch in Europe, North America and the Middle East in March. In addition, Beanstalk extended its representation agreement for the brand to include Asia.

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