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Beanstalk Brokers U.S. Army Deal

Beanstalk announced a new partnership between its client the U.S. Army and EB Excalibur, a division of EB Brands, to develop branded remote control land and air vehicles to be featured at jcpenney locations and other leading retailers.The line will includ

The line will include the Advanced Attack RC Chopper, Combat Chopper, Humvee, Troop Transporter Helicopter, Gemini, Sky Runner, Land Air Squadron and Micro Rig Fueler.

The toys will arrive at mass merchandisers, toy specialty retailers, e-commerce, department stores, wholesale club stores and sporting goods stores this month.

"Through our trademark licensing program, we continue to explore ways for the U.S. Army brand to create authentic experiences for younger generations of consumers," says Paul Jensen, director, U.S. Army trademark licensing. "As a core value of our brand, innovation and technology are elements that were extremely important to communicate through this licensing program."

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