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BBC Signs Ragdoll Toy Partner

BBC Signs Ragdoll Toy Partner

BBC Worldwide has awarded the U.K. master toy and gift license for the new Ragdoll Productions show, “The Adventures of Abney & Teal,” to Rainbow Designs. The series launches on CBeebies Sept. 26, and is targeted to boys and girls 3-6.&nbs

BBC Worldwide has awarded the U.K. master toy and gift license for the new Ragdoll Productions show, “The Adventures of Abney & Teal,” to Rainbow Designs.

The series launches on CBeebies Sept. 26, and is targeted to boys and girls 3-6. 

Next fall, Rainbow will launch a product range that will include arts and crafts, role-play toys, traditional toys soft toys, puzzles and games.

“’The Adventures of Abney & Teal’ has a beautiful animation style which we’re sure will appeal to adults and parents as well as children,” says Julie Kekwick, senior licensing manager at BBC Worldwide. “We’re delighted that Rainbow is on board to help us create premium products that reflect the unique nostalgic and literary feel of the show.”

“It is very exciting for Rainbow to be appointed by BBC Worldwide as master toy licensee and a great honor to be working with Ragdoll Productions for the first time,” says Anthony Temple, managing director at Rainbow Designs. “’The Adventures of Abney & Teal’ is a delightful effervescent new character property with inherent values of quality and tradition. Combined with Ragdoll’s unprecedented reputation for creativity and success, the show is a natural fit to the Rainbow portfolio and a perfect match for our core customer base, the quality toy, book and gift retailers.”

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