Barnes & Noble announced a partnership with Nickelodeon to offer the first-ever branded digital books for kids available exclusively on Nook. Titles will feature Nickelodeon characters SpongeBob SquarePants and Dora the Explorer.
Barnes & Noble has launched a dozen interactive Nook Kids Nickelodeon titles, and will expand to more than 20 next month. Titles include Camp SpongeBob, Happy Birthday SpongeBob!, Dora Loves Boots, Crystal Kingdom Adventures, Dora Helps Diego and Dora’s Sleepover.
“Through this partnership, we’re able to provide our young fans with a revolutionary new way to experience and enjoy reading Nickelodeon books,” says Paula Allen, senior vice president of global publishing at Nickelodeon Consumer Products. “The Nook Kids platform delivers an interactive way for kids to engage with their favorite Nickelodeon characters like SpongeBob and Dora by using this exciting technology.”