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Bandai Brings the Brands to Toy Fair

Bandai America unveiled several toy lines at Toy Fair, from both popular licenses and unique new brands. New products include Power Rangers Samurai, ThunderCats, Ben 10: Ultimate Alien, Pocoyo, Skreemsters vehicles, Harumika and Tatumi.In addition to new

In addition to new lines for the Power Rangers and Ben 10: Ultimate Alien franchises, Toy Fair will also mark the debut of the ThunderCats toy line. 

Bandai also added products to Pocoyo, including a SwiggleTraks track and motorized vehicle sets.

Harumika, winner of Good Housekeeping’s “2010 Best Toy Award” for fashion design, is launching the Harumika Component System, with pieces priced at $5.99 each.

“Bandai America’s diverse 2011 brand portfolio is bringing new innovation and highly anticipated licensed brands to the market, delivering hours of fun for children,” says Mark Schaffner, executive vice president of toys for Bandai America. “The engaging play patterns offered by our 2011 line-up encourage kids to learn, laugh and imagine, all at a tremendous value that parents will appreciate.”

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