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Bamforth Hits the Beach

Bamforth Hits the Beach

JELC, global licensing agent for the Bamforth Vintage Collection, has signed Riva Home to design a range of cushions and beach towels for the saucy postcard brand.Riva Home is a division of Riva Paoletti, one of the largest importers and wholesalers of ho

JELC, global licensing agent for the Bamforth Vintage Collection, has signed Riva Home to design a range of cushions and beach towels for the saucy postcard brand.

Riva Home is a division of Riva Paoletti, one of the largest importers and wholesalers of household linens and textiles into the U.K. and Irish market.

The Bamforth range will include eight to 10 cushions and five beach towels decorated with some of the most famous illustrations from Bamforth.

“Seasides and sofas are very much part of the Bamforth heritage, and this range of beach towels and cushions is a perfect reflection of that heritage,” says Janet Woodward, director, JELC. “It brilliantly brings the trademark Bamforth style and sense of fun together with Riva’s high quality output and strong background in household linens and textiles.”

The line will be available at large chain stores, independents and home furnishing specialists January 2013.

“Bamforth’s words and images adapt so brilliantly to beach towels and cushions that it’s hard to believe we were lucky enough to be the first to bring them together,” says Justin Green, director, Riva Home. “We are delighted that we were chosen to produce this new range, which we’re sure will be popular with a wide range of consumers.”

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