Tic Tac Toe has signed an exclusive global licensing and distribution deal with BabyUnited and its apparel and accessories for children, from infants to teens.
BabyUnited, a division of United Legwear, has partnered with Tic Tac Toe for an assortment of basic and fashion socks, booties, knee highs, leggings and tights for its distribution and portfolio.
“Partnering with BabyUnited is a fantastic fit for the Tic Tac Toe brand,” says Vic Mullaire, founder and chief executive officer, Tic Tac Toe. “The operational strength of United will be a significant contribution to our mutual market strength. It is very exciting to see the brand continue to grow to the next level and continue to be the innovative leader in children’s legwear.”
“Tic Tac Toe has been a significant supplier to so many childrenswear departments for almost three decades; it’s a consistent go-to resource for buyers,” says Isaac E. Ash, president and chief executive officer, United Legwear. “Their strength, particularly in kids’ basic styles, rounds out the BabyUnited portfolio. The brand resonates with moms because of the consistent quality and value.”