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BabyTV Signs with Universal Sales

BabyTV has signed Universal Sales to introduce a range of licensed products including its home video package "My First Years Library," as well as additional audio and publishing products for infants and toddlers, to the U.S. market in 2012.The f

The first 10 titles of BabyTV’s DVD offerings are scheduled to launch in the first quarter of 2012, followed by the release of various music CDs featuring BabyTV’s nursery rhymes and lullabies and several book formats for Easter, as well as a Christmas book within the drugstore, toy store, music and DVD retail channels.

“Launching our first consumer products in the U.S. represents another milestone for the BabyTV brand," says Ralf Kies, director of global licensing and merchandising, Baby TV. "We are looking forward to developing additional innovative product ideas together with our partner Universal Sales.”

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