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Baby Genius Adds New Toy Partner

NANCO, Nancy Sales Company, has been signed by Pacific Entertainment to produce a line of soft-sculpt toys through 2012 for the Baby Genius brand.The range will be available in various sizes to amusement channels across the U.S., Canada and Mexico, includ

NANCO, Nancy Sales Company, has been signed by Pacific Entertainment to produce a line of soft-sculpt toys through 2012 for the Baby Genius brand.

The range will be available in various sizes to amusement channels across the U.S., Canada and Mexico, including amusement parks, carnivals, arcades and crane redemption. Other products will include soft-sculpt key chains, beanbag toys, vinyl inflatables, rubber basketballs and novelty play balls.

The Joester Loria Group brokered the deal.

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