Target partnered with Marvel Entertainment to bring merchandise from Marvel’s The Avengers to its customers in conjunction with the movie's theatrical release last weekend.
Target is offering an assortment of Marvel’s The Avengers-themed toys, clothing, bedding and a selection of Marvel Super Hero movies in stores and online.
“Target has been taken over by an all-star team of Avengers Superheroes,” says Casey Carl, senior vice president, Target. “We’re excited to offer fun movie-themed merchandise at great prices to fans across the country.”
Target stores also feature an in-store marketing experience where guests can follow the Hulk’s massive, tile-crushing footprints down the aisles or look up as he comes “crashing” through the ceiling. And, in the spirit of the movie, Target’s commercial for its The Avengers promotion, features four children who are transformed into Super Heroes during a trip to Target.
“Through our partnership with Target, fans will find everything they need for the ultimate Superhero experience,” says Mark Rhodes, senior vice president, North American retail development, Marvel Entertainment. “It’s another way we’re bringing the all-star Avengers excitement to fans across the country.”