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Authentic Brands Signs Slew of Deals

Four licensees, including LF USA's Kids Headquarters and Concept One, have been signed by Authentic Brands Group for its Silver Star and Iron Star brands.The latest signings are:LF USA's Kids Headquarters for Silver Star and Iron Star men's, women's, juni

Four licensees, including LF USA's Kids Headquarters and Concept One, have been signed by Authentic Brands Group for its Silver Star and Iron Star brands.

The latest signings are:

  • LF USA's Kids Headquarters for Silver Star and Iron Star men's, women's, juniors' and children's apparel. Silver Star will be available in fall 2011 at department and specialty stores, followed by Iron Star in spring 2011 at mid-tier locations.

  • Concept One for Silver Star and Iron Star men's, women's and children's headwear and bags in the U.S. Iron Star will be available in spring 2011, followed by Silver Star in summer 2011. Both lines will be carried at department and specialty stores.

  • Atomic for Silver Star and Iron Star accessories and apparel in Australia and New Zealand

  • Spike for Silver Star and Iron Star accessories and apparel in South Africa

"This is just the beginning of our global growth plan for these leading mixed martial arts brands," says James Salter, chief executive of Authentic Brands Group. "LF USA is the right partner to expand these brands based on their success with iconic and action sports brands. Our marketing expertise and their design and global sourcing capabilities are an incredibly powerful combination."

Authentic Brands Group also holds the licenses to TapouT, Hitman Fight Gear and Sinister Brand. In addition, ABG manages the merchandise program for the Bob Marley family estate.

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