Atlantyca Entertainment has renewed with Telecom Italia through 2012 for Geronimo Stilton’s participation in Navigare Sicuri, a nationwide public service campaign created to teach Italy’s children how to use the Internet safely.
The campaign includes an original Geronimo Stilton book created by Telecom Italia and Geronimo Stilton, which reveals the ten golden rules to surfing the web safely for children. Published by Piemme Junior, the book is being distributed at all Telecom Italia retailers, as well as online.
In addition to the book, posters featuring Geronimo Stilton and his “10 Rules” are being given out at elementary schools as part of a national tour that brings the campaign to a number of Italy’s major metropolitan areas. Geronimo Stilton is also prominently featured on Telecom Italia’s website.
“We are honored that Telecom has chosen to continue its partnership with Geronimo Stilton to serve as spokesperson for this extremely important initiative to help keep kids safe while they take advantage of the many opportunities for fun and learning the Internet provides for young minds,” says Rachele Geraci, licensing and agent manager, Atlantyca Entertainment.