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Atlantic Records Signs Wish Factory

Atlantic Records has named The Wish Factory toy licensee for the Cody Simpson brand through a strategic licensing agreement with Atlantic Records.The initial line of fashion dolls will hit Toys 'R' Us stores for the holiday shopping season, and will expan

The initial line of fashion dolls will hit Toys 'R' Us stores for the holiday shopping season, and will expand to other mass market retailers next year.

The deal covers dolls, figures, play sets, key chains, plush koalas, concert kits, play-dance mats and guitars.

“As the toy authority, there’s no better place to launch a new toy line than at Toys 'R' Us,” says Lisa Harnisch, vice president, divisional merchandising manager, Toys 'R' Us, U.S. “We’re thrilled to offer Cody Simpson fans the opportunity to purchase these new dolls, featuring look-alike fashions and hair styles, just in time for the holidays.”

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