Barcelona-based Art Ask Agency has been appointed to represent the Mexican artist Frida Kahlo in Europe.
The Frida Kahlo Corporation (run by Frida's niece, Isolda P. Kahlo) exists to promote the name and the image of Frida. As a brand, Frida Kahlo reflects strength, energy, commitment and passion. She is a historical icon that represents artistic and social movements. The mysticism around her has inspired movements like Fridamania and Kahloism, which celebrate her ideology and passion for life. In the 1980s, Frida was established as a feminine heroine, and in the 1990s, she was rediscovered as an artist. In the new millennium, she was turned into a Hollywood character. Art Ask Agency will present the Frida Kahlo brand at Brand Licensing Europe 2010.