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Arby's Adds Eat This, Not That!

Arby’s signed a deal with Rodale Custom Content to feature the Men’s Health property Eat This, Not That! on branded menu items. Offerings will include sandwich and salad options within a 500-calorie range promoted on Arby’s website, soci

Offerings will include sandwich and salad options within a 500-calorie range promoted on Arby’s website, social media channels and in-store promotions.

“We enjoy working with companies that understand the value of offering more wholesome alternatives on their menu, and Arby’s has made notable strides in this area,” says Duncan Milne, vice president, custom content, Rodale.

“Eat This, Not That! has helped millions of people make smarter food choices at their favorite restaurants,” says Jo Ann Herold, vice president, brand marketing, Arby’s. "Their concept is easy and effective. It’s the perfect partner to help us communicate that Arby’s has great tasting, lower calorie options and help our customers make more informed choices about foods they have come to know and love."

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