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Animal Planet Plans Charity Promotion

Animal Planet has launched a promotional marketing campaign "You Watch. We Give.," which donates funds to charities based on the number of viewers for a particular show. Animal Planet will donate up to $50,000 to Villalobos Rescue Center, a 501c

Animal Planet has launched a promotional marketing campaign "You Watch. We Give.," which donates funds to charities based on the number of viewers for a particular show. Animal Planet will donate up to $50,000 to Villalobos Rescue Center, a 501c3 nonprofit organization featured in the series "Pit Bulls & Parolees," which airs Nov. 26.

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