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Allied Inks Mattel Deals

Allied Integrated Marketing has inked several national promotional partnerships with food and beverage industry leaders for Mattel Games, including Arby’s, Stouffer's, Tyson Foods, Post Alpha-Bits, MaMa Rosa’s, Langers and Pik-Nik Shoestring P

Allied Integrated Marketing has inked several national promotional partnerships with food and beverage industry leaders for Mattel Games, including Arby’s, Stouffer's, Tyson Foods, Post Alpha-Bits, MaMa Rosa’s, Langers and Pik-Nik Shoestring Potatoes.

Mattel’s games portfolio includes UNO, Magic 8 Ball, Rock’Em Sock’Em Robots, Whac-A-Mole, Othello, Apples to Apples, Mad Gab, Imaginiff and Loopz.

“Our strategy was to secure promotional programs to ensure an ongoing, year-round marketplace presence for Mattel Games through mass media, on-pack, retail, print, radio and social media efforts,” says Erin Corbett, senior vice president, strategic marketing and branded entertainment, Allied Integrated Marketing. "At the same time, we focused on clever regional marketplace approaches by teaming with partners who share similar personalities with Mattel Games.”

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