American Greetings Properties and MindWorks Entertainment announced a direct-to-retail apparel deal with Uniqlo to launch a new Care Bears apparel line to stores in Japan, China, Hong Kong, Korea, U.S., U.K., France, Russia, Taiwan, Malaysia, Macau and Singapore.
The deal will put classic Care Bears t-shirts for women and children on the racks in more than 800 Japanese stores and 150 additional stores worldwide in April. To date, AGP and Mindworks have secured more than 20 licensees in Japan, covering many key categories.
“We are thrilled with the work that Mindworks has been doing on behalf of the Care Bears in Japan and look forward to providing Uniqlo with some great new products to excite their shoppers,” said Carla Silva, VP Global Licensing at American Greetings Properties. “This new apparel line will appeal to Care Bears fans both old and new and we are very excited about this opportunity to work with such great agents and retailers.”