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AGP Seals Latin America Deals

American Greetings Properties signed several new licensing deals for Strawberry Shortcake in the burgeoning Latin American market. In addition, Strawberry Shortcake was recently voted the No. 1 girls brand in Brazil. Exim Licensing Group secured the new d

Exim Licensing Group secured the new deals on behalf of Cookie Jar Entertainment’s licensing arm, CPLG. To date, Exim Licensing Group has secured over 65 licensing agreements with over 2,000 products that cover all major retail categories.

New agreements include a renewed direct-to-retail partnership with Ripley in Chile and several Brazilian partners including Nestle for chocolate Easter eggs, Bedding from Jolitex, Colibri for infant soft goods, Regina Industria for party goods, Malwee Malhas for apparel, Panini Brasil Stickers and sticker albums.

In addition, The Disney Channel signed on as broadcast partner for Strawberry Shortcake’s CGI animated series Berry Bitty Adventures, and Pernambucanas will place Strawberry Shortcake merchandise in more than 280 Brazilian store locations.

In July, DT Entertainment will launch a live traveling show for Strawberry Shortcake that will debut in Argentina and then travel across Latin America with performances in Brazil, Bolivia, Chile, Colombia, Ecuador, Mexico, Paraguay, Peru, Uruguay, Venezuela, Central America and the Caribbean.

“We have seen tremendous response to the Strawberry Shortcake brand in Latin America and are excited to be able to bring audiences more of the character they love,” says Carla Silva, vice president of global licensing at American Greetings Properties. “We are particularly looking forward to the production of the new live show that will allow Strawberry Shortcake to visit every corner of Latin America and are thrilled to be working with DT Entertainment who was able to bring this wonderful stage show to the region.”

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