American Greetings Properties acquired worldwide licensing and merchandising rights to the popular preschool property, the WotWots, in an agreement with Pukeko Pictures. The WotWots television series airs on The Hub, and was created by the creative minds at Weta Workshop and Pukeko Pictures.
American Greetings Properties will develop a comprehensive licensing program around the preschool brand that will initially focus on key merchandise categories including apparel, publishing, back-to-school, home décor and home textiles.
“We are very happy to be partnering with Pukeko Pictures to represent the WotWots on a global scale,” said Carla Silva, vice president of global licensing at American Greetings Properties. “The series’ first season has already proven to be a strong performer on The Hub and has quickly become preschoolers’ favorite alien adventure. We look forward to building an exciting licensing program for children that brings to life these lovable characters and helps further encourage the brand’s core values of kindness and cooperation.”