American Greetings Properties has named Lindsay Martinez director of licensing and business development.
Martinez will direct the building of AGP brands such as Care Bears and Strawberry Shortcake through new and existing licensing and retail strategies, as well as work to launch new properties. She will be based in AGP’s New York office.
“Lindsay is a true heavyweight in the kid’s entertainment industry with a diverse and proven track record,” says Carla Silva, vice president of global licensing, AGP. “We are very excited to have Lindsay back on our team here at American Greetings as we embark on new and exciting ventures with our brands.”
Martinez joins AGP from Chorion, where she served as vice president of brand management and marketing. Other prior positions held include with Beanstalk, United Media, HIT Entertainment and a past stint at AGP as director of marketing.