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AGP Inks Publishing Deals in Europe

American Greetings Properties and Copyright Promotions Licensing group announced several new licensing deals for Strawberry Shortcake with a variety of publishing products including magazines, activity, story and novelty books.In Western Europe, Spain-bas

In Western Europe, Spain-based publishing house Editorial Bruño will publish a series of story, coloring, activity and baby books and Panini Verlags for both a story book and a magazine line in Germany.

Portugal-based Edicoes ASA will produce Strawberry Shortcake activity, novelty and story books; and Redan Publishing Limited will feature Strawberry Shortcake on the cover of Sparkle World Annual magazine in the U.K. and Ireland.

Lastly, American Greetings Properties and CPLG have established a strong publishing program in France for the property with Hachette Livres, M6, Turbulences Presse and Albin Michel.

In the Eastern Europe, Hachette Polska will publish a line of story books in Poland, and Mirax Blue Black also will produce story books in Hungary. Tarna Enterprises signed a deal to produce magazines in the region.

“Publishing continues to be a very strong licensing category for Strawberry Shortcake, evidenced by these new activity and story book deals that we have secured with some of the leading international publishing houses,” says Carla Silva, vice president of global licensing at American Greetings Properties. "The European audience has truly embraced Strawberry Shortcake as an iconic character that moms enjoy sharing with their children.”

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