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AGP Inks Care Bears Deals

American Greetings Properties and licensing agent Medialink inked a deal with Wisdom for a Care Bears themed credit card in Taiwan with a promotion that runs through the end of the month.Wisdom, the promotional agency for financial holding company Cathay

Wisdom, the promotional agency for financial holding company Cathay Bank, developed a program that rewards consumers who spend $207 with a free Care Bears premium item. Premiums include an umbrella and a cosmetic pouch, and can be redeemed in top department stores including Sogo, Eslite, Da Li, Chung Yo, Momo, Takashimaya, Hangshang, Metro, Tai Mall, Q Square, Yo-ai, Mode Mall, Uni-Hankyu, President, Nice Plaza and Lake Square.

The new deal expands on AGP's agreement with Lets GO International which featured an online promotion.

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