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AGP Expands Holly Hobbie in Latin America

American Greetings Properties and international licensing agent Exim Licensing Group signed several deals for Hollie Hobbie in Latin America, including the property's first regional publishing deal. V & R Editoras will publish Holly Hobbie inspiration

V & R Editoras will publish Holly Hobbie inspirational books and agendas for teens and adults. The line will launch the first quarter of 2012 and will be available in Argentina, Uruguay, Bolivia, Paraguay, Mexico, Chile, Ecuador, El Salvador, Guatemala, Panama, Venezuela and the Caribbean in both Castilian and Portuguese.

Other deals include Kalunga for stationery, Ciranda Cultural signed a publishing agreement and G Baby Industria will make infant apparel in Brazil. Importadora & Exportadora Rosen will produce bags and accessories and Lanetex will make apparel for the Caribbean, Central and South America.

“Throughout the years Holly Hobbie has proven over and over again that her heartfelt messages defy generation, language, and continent,” says Carla Silva, vice president of global licensing, American Greetings Properties. “We are thrilled with the response she has received in Latin America and we are proud to welcome these new licensees to the Holly Hobbie family.”

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