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adidas Expands miCoach to Consoles

adidas Expands miCoach to Consoles

Sportswear brand adidas has partnered with 505 Games for the new adidas miCoach console game, available now for Xbox 360 Kinect and PlayStation Move.The new console game complements the adidas miCoach website and app, allowing players to train alongside t

Sportswear brand adidas has partnered with 505 Games for the new adidas miCoach console game, available now for Xbox 360 Kinect and PlayStation Move.

The new console game complements the adidas miCoach website and app, allowing players to train alongside their favorite athletes with more than 400 exercise programs. Players will also be able to add their achievements in the game to their existing miCoach exercise regime.

The motion-controlled game features 18 of adidas' globally recognized athletes across six different sports including Dwight Howard, Von Miller, Jozy Altidore and Kaka. In addition to training alongside players, every athlete presents a master class specific to their sport.

"We've seen athletes of all levels respond to how complete and, literally, exhaustive, the training offered by the miCoach game is and can't wait to hear how consumers benefit from adding the game to their existing training schedule," says Tim Woodley, head of global brand, 505 Games. "Bringing something truly new to the sports training and fitness segment on consoles, integrating it into the wider miCoach pantheon and capitalizing on a packed summer of sport in 2012 is just the start of a great relationship."

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