CafePress and ABC Entertainment Group have teamed up to launch an ABC online store featuring print-on-demand merchandise.
At Abctvstore.com and Abc.com, consumers can design their own T-shirts, posters, water bottles and other products inspired by ABC shows such as “Dancing with the Stars,” “Grey’s Anatomy” and “Castle.” CafePress will handle the backend of the site and will manage third-party fulfillment items, including Lost bobbleheads. The partnership expands on a licensing deal that was announced earlier this year which gave fans of select ABC series the ability to design and sell authorized merchandise on CafePress.com.
“In keeping with ABC’s ongoing commitment to technological innovation, we sought a merchandising solution that would fully leverage the power of the Internet to significantly enhance and deepen our relationship with the ABC viewer,” says Mia Rondinella, vice president of business planning and development at ABCEG. “Embracing the voices and enthusiasm of our fans is very important to us. Of equal importance to us was the ability to incorporate the latest in supply chain optimization technologies to enable us to more nimbly execute our retail strategy. We selected CafePress based on its proven experience engaging and monetizing mass consumer audiences online, as well as for its cutting-edge, seamless technology solutions.”