Aardman Rights has finalized an exclusive all-rights deal with U'young Media in China for its "Shaun the Sheep" (seasons 1 and 2) and "Timmy Time" (seasons 1, 2 and 3). As part of the exclusive all-rights deal, U'young will manage DVD, toy and publishing for both series, which they expect to launch spring 2011.
The Chinese state broadcaster CCTV-Children launched "Shaun the Sheep" on Aug. 7 in a primetime children's slot to a new audience of millions.
"U'young have really embraced Shaun the Sheep and Timmy Time and provided us with a comprehensive and integrated plan across all rights for launching two of our biggest brands in China," says Sean Clarke, head of Aardman Rights. "And we look forward to working with U'young to roll out a comprehensive Shaun merchandise program in spring 2011."