4sight licensing solutions inked a deal with Polish licensee St. Majewski for a line of Chicaloca stationery and back-to-school items for teen/tween girls. The line includes pens, pencils, exercise books, bags and folders sold at department stores, gift stores and mass retailers.
Other recent European deals include BLGS Hometextile for beach towels and flip-flops, which will launch next year across Spain and Italy; and Argus Spol for a wide variety of gifting and back-to-school items for the Czech and Slovakian markets. In the U.K., toiletries, cosmetics and gifting lines from various licensees have recently launched across all BHS stores; and Saicon created a digital format game for the brand.
“These new products are perfect for Chicaloca’s target market of teen/tween girls and we’re confident they will perform very well at retail,” says Sandra Vauthier-Cellier, managing director of 4sight licensing solutions and 4Kids Entertainment International.