Xilam, Sony Renew 'Oggy and the Cockroaches' Partnership in IndiaXilam, Sony Renew 'Oggy and the Cockroaches' Partnership in India

The extended deal will see new content and merchandise for the “Oggy and the Cockroaches” franchise.

License Global

January 16, 2025

1 Min Read
"Oggy and the Cockroaches" Xilam Animation
"Oggy and the Cockroaches"Xilam Animation

Xilam Animation has renewed its partnership with Sony Pictures Networks India (SPNI) for its hit franchise, "Oggy and the Cockroaches." The deal includes all seasons of the original series for the kids’ channel, Sony YAY!, the feature film and the rebooted "Next Generation" version. 

Sony YAY!, the franchise’s master licensee, has also inked its first merchandising deal for the brand with Navneet, offering products like notebooks, stationery sets and art kits. In support of the franchise, Sony YAY! has also executed an extensive marketing campaign for fans, including “The Giant Wheel Festival,” which included meet-and-greet opportunities, games inspired by the series, and innovative storytelling sessions. 

“‘Oggy and the Cockroaches’ is one of our most beloved global brands, and we’ve seen families across India welcoming Oggy and his friends into their hearts and homes through our wide-ranging collaboration with SPNI,” says Marc du Pontavice, chief executive officer and founder, Xilam Animation. “We’re looking forward to continuing to serve the rapidly growing demand for the brand by bringing the first ‘Oggy’ merchandise range to the region, giving local fans the chance to extend their experience with the brand as we continue to deepen our footprint in the region and drive forward the success of our partnership with Sony for the long-term.” 

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“At Sony YAY!, our legacy is built on bringing kids’ favorite characters from around the world into their lives with stories that inspire laughter and joy,” says Ambesh Tiwari, business head, Sony Kids and Animation. “‘Oggy and the Cockroaches’ is a perfect reflection of Sony YAY!’s #Happyverse philosophy filled with fun and entertainment. When kids ask, we deliver, ensuring they always have experiences that make their world brighter and more exciting.” 

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