WildBrain Welcomes Four LEGO Franchises to its YouTube Network

WildBrain has announced that it is partnering with The LEGO Group to bring LEGO Friends, LEGO City, LEGO NINJAGO and LEGO DREAMZzz franchises to its YouTube network globally through its hub channels. WildBrain is the first YouTube distribution partner for content outside of LEGO’s channels, continuing to strategically expand engagement with more and more fans worldwide. The agreement marks the expansion of a longstanding strong relationship between WildBrain and the LEGO Group through animation production and television broadcasts.

LEGO content began rolling out on WildBrain’s YouTube network across multiple English-language hub channels in November with further launches planned for channels in Latin American Spanish, Korean, Turkish, German, Japanese, Italian, French and Portuguese over the coming months. The hub channels deliver content to audiences based on themes, demographics and languages.

As part of WildBrain’s larger relationship with LEGO, it has previously created content at its Vancouver animation studio in 2D and CG, including “LEGO Friends,” “LEGO DREAMZzz,” “LEGO Monkie Kid” and “LEGO NINJAGO,” including “NINJAGO: Dragons Rising,” first released in 2023. WildBrain also broadcasts “LEGO Friends,” “LEGO City” and “LEGO DREAMZzz” on its TV channels in Canada.

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“We’re excited to partner with WildBrain, bringing some of our most beloved franchises including LEGO Friends, LEGO DREAMZzz and LEGO NINJAGO to new audiences across their digital platforms,” says Jay Shah, head, global content distribution, The LEGO Group.

“The LEGO Group’s own entertainment franchises are already hugely popular across the globe,” says Kate Smith, executive vice president, audience engagement, WildBrain. “We’re thrilled to partner with them to bring this amazing content to even more families on YouTube through our WildBrain channels.”