WildBrain, Pokémon to Launch Fast Channel on Pluto TV

WildBrain is partnering with Pluto TV to launch the first-ever single-IP Pokémon FAST channel on Oct. 22. The launch follows the recent announcement of WildBrain’s agreement with The Pokémon Company International to become the only distributor of the single-IP Pokémon FAST channel, with the rights to sell direct advertising inventory for the Pokémon channels through its Media Solutions team. Pluto TV’s channel will provide fans with an accessible and curated stream of episodes across 22 seasons of the iconic original animated “Pokémon” series, featuring Ash Ketchum and his partner Pokémon, Pikachu.

Additionally, Oct. 22 will see the launch of two new FAST channels on Pluto TV, “Strawberry Shortcake & Friends” and “Go Go Gadget!,” centered around WildBrain’s “Strawberry Shortcake” and “Inspector Gadget” brands. The channels will also feature other brands, including “Rainbow Ruby,” “Madeline,” “Ripley’s Believe it or Not!,” “Archie,” “Sonic the Hedgehog” and “Super Mario Brothers.”

“This partnership with Pluto TV marks a milestone as we launch the first-ever single-IP FAST channel for the iconic Pokémon brand,” says Lara Ilie, vice president AVOD and FAST, WildBrain. “FAST presents an ideal opportunity to grow audiences for brands like Pokémon – ones with deep content libraries that are loved by kids and families around the world. We’re thrilled to work with Pluto TV to share Pokémon, along with Strawberry Shortcake and Inspector Gadget, with their community of fans.”

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“We’re proud to be the exclusive launch partner for the first-ever single-IP Pokémon FAST channel, alongside iconic brands like ‘Strawberry Shortcake’ and ‘Inspector Gadget,’” says Kevin Sullivan, vice president content partnerships, Pluto TV. “This collaboration not only expands our family-friendly content but also allows parents to introduce their childhood favorites to a new generation. At Pluto TV, we’re dedicated to delivering timeless stories that resonate with audiences of all ages, creating shared experiences for families, and offering television for the kid at heart. By making beloved characters such as this accessible to everyone, anytime, and completely free, we continue to solidify Pluto TV as the go-to destination for the best in entertainment.”