WildBrain CPLG Uncovers Licensing Collabs for HarperCollins Productions’ ‘Carmen Sandiego’

Expansion of consumer products program for entertainment brand in North America announced.

License Global

May 29, 2024

1 Min Read
Carmen Sandiego tonie, WildBrain, tonies
"Carmen Sandiego" tonieWildBrain, tonies

WildBrain CPLG has announced it is expanding the consumer products program for “Carmen Sandiego,” HarperCollins Productions’ entertainment brand, signing new licensees and extending the character into additional categories in North America.

A long-standing partner to WildBrain CPLG, The Loyal Subjects is developing a line of “Carmen Sandiego” fashion dolls and collectible figures to launch next year. A new tonies figure and audio story are set to feature Carmen dashing across the globe on mysterious missions as the world’s greatest thief, using her skills for good while teaching kids about geography, culture and history. The “Carmen Sandiego” Tonie is available on the tonies website, Amazon and specialty stores across the U.S. and Canada.

In digital partnerships, Best Damn Race will release a “Carmen Sandiego” virtual race in Q4, that will encourage runners to sign up and log their miles, while digitally native cosmetics company, Hunnideux, is designing a “Carmen Sandiego” eye shadow palette that will be on sale in late summer. 

“With her signature red trench coat and exciting global adventures, ‘Carmen Sandiego’ remains an instantly recognizable character who proves to be very popular with licensees keen to build on the success of the Netflix series and licensing potential of this smart, standout show,” says Jasen Wright, vice president, North America, WildBrain CPLG.

Related:WildBrain Announces New Consumer Products Deals for ‘Carmen Sandiego’

“We’re thrilled to expand the reach of ‘Carmen Sandiego’ even further through new products and experiences, giving parents who grew up with this beloved character and world new ways to share them with their kids,” says Caroline Fraser, head, HarperCollins Productions.

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