Wildbrain CPLG Expands Spin Master Relationship for ‘Vida the Vet’

WildBrain CPLG has announced it is expanding its relationship with Spin Master to include global representation of preschool franchise, “Vida the Vet,” in U.K. and Eire, Europe (excluding France), Central and Eastern Europe (CEE), Middle East and Africa (MENA) and Asia-Pacific (APAC), including China, Japan and Korea (excluding Australia and New Zealand).

WildBrain CPLG’s consumer products program will target multiple categories, including apparel, accessories, homewares, back-to-school, gifting, partyware and food and beverage. The extensive program will launch in 2025 in the U.K. and roll out to further territories in 2026 and beyond.

“Vida the Vet” follows 10-year-old Vida, an animal doctor who nurtures the woodland creatures who live outside her home. Whether there’s a fox with a sprained paw, a turtle with an itchy toe or a tiger with an aching tooth, Vida is the vet for the job. With quick thinking, a doctor’s intuition and the help of her closest friends, Vida helps the adorable animals and ensures they get the care they need.

The expanded relationship with Spin Master also includes representing brands, Rubik’s Cube and Tech Deck across multiple territories. WildBrain CPLG will represent Rubik’s in Europe (excluding U.K., France, Benelux and Switzerland), MENA and APAC, including China and Korea (excluding Japan, Australia, New Zealand). For Tech Deck, WildBrain CPLG will handle licensing rights for Europe, MENA and APAC, including China, Japan, Korea (excluding Australia, New Zealand).

Related:WildBrain CPLG Announces New Leadership Structure

Further deepening the relationship, Spin Master has extended territory rights handled by WildBrain CPLG for fantasy-adventure children’s franchise, “Unicorn Academy,” to CEE, MENA and APAC (excluding Australia/New Zealand) building on WildBrain CPLG’s current representation in the Nordics, Iberia, Italy and Benelux. 

“‘Vida the Vet’ is a fantastic addition to our growing slate of Spin Master brands, and we see considerable potential for this captivating preschool series across key product categories,” says Meike de Vaere, senior vice president, partnerships and business development, WildBrain CPLG. “Spin Master has deep experience creating award-winning content and engaging stories that resonate with kids and families, and we’re excited to bring new products and experiences to fans across the globe. With our growing capabilities in APAC and China, we’re especially looking forward to working with Spin Master to further extend their brands into these dynamic markets.”