WildBrain CPLG Expands Licensing for Dr. Seuss’ ‘The Cat in the Hat’

WildBrain CPLG has announced the expansion of the licensing program for Dr. Seuss’ “The Cat in the Hat” with a slate of new cross-category partners as anticipation builds for the release of “The Cat in the Hat” animated feature film, due in March 2026.

The feature, from Warner Bros. Pictures Animation and Dr. Seuss Enterprises, will mark The Cat’s animated big-screen debut, with Bill Hader (“IF,” “Inside Out”) in the title role, headlining an all-star voice cast.

Leading the new consumer products lines for “The Cat in the Hat” is an adidas collaboration launched in the U.S. at Foot Locker and Champs on July 17 with an exclusive shoe for adults inspired by the property. This latest collection is adidas’ third collaboration with the Dr. Seuss titles, expanding on the partnership following two collections for shoes and apparel featuring “The Grinch.”

Further licensees set to unveil “The Cat in the Hat” products later this year and into 2025 include Commonwealth Mint for a range of collectible coins to be available across U.K., EMEA, U.S., Canada, Australia and New Zealand, and Winning Moves for games across EMEA, Australia and New Zealand. In the U.K., new partners include Pyramid International for gifting and stationery items, Danilo for greeting cards, Brand International for footwear and RMS for games. 

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“Everyone loves ‘The Cat in the Hat’ and with the upcoming film, traction for the brand continues to build at retail,” says John Taylor, vice president, northern Europe, WildBrain CPLG. “The adidas collaboration really shows the creative opportunity for products based on this playful property with such a rich heritage. We’re seeing consistent demand for iconic franchises with proven appeal, and Dr Seuss’ IP continues to drive multi-generational licensing partnerships.”

WildBrain CPLG also represents other Dr. Seuss properties, including The Grinch, The Lorax, Oh the Places You’ll Go, Green Eggs and Ham and One Fish, Two Fish across the UK and EMEA.