WBDGCP Drops Shark Week 2024 Merch

Discovery Channel’s Shark Week is television’s longest running and most anticipated event in the summer.

License Global

July 5, 2024

2 Min Read
Shark Week x Pura Vida, WBDGCP
Shark Week x Pura VidaWBDGCP

Warner Bros. Discovery Global Consumer Products (WBDGCP) have released a range of shark-themed merchandise, leading up to this year’s Discovery Channel’s SharkWeek, starting July 7 Discovery and available to stream on Max. 

Discovery Channel’s SharkWeek is television’s longest running and most anticipated summer event, taking viewers on epic journeys in exciting new series and specials. This year's collection includes thoughtfully curated items inspired by the majestic creatures of the deep, spanning apparel, accessories, home goods and publishing.

Highlights of the Discovery Channel’s Shark Week 2024 merchandise collection include:

  • Apparel and Accessories: Nautica returns for a third year with a new, limited-edition Discovery Channel’s Shark Week capsule featuring sustainably crafted tees and swim shorts. Also returning is artisan jewelry brand, Pura Vida with more than 20 new pieces of jewelry inspired by the call of the ocean featuring gold & silver colorways, beachy blues and your favorite shark inspired motifs, available at PuravidaBracelets.com as well as major retailers and independently owned surf shops. Rugged Shark, a leading outdoor lifestyle brand, is teaming back up with WBDGCP for a limited-edition collection of clogs. Combining rugged durability with buoyant design, these exclusive styles are perfect for fans looking to make a statement both on land and at sea, available now at Walmart (online and in-stores nationwide). Knockaround Sunglasses is back for a tenth year with a pair of shark-themed sunglasses. Taking notes from the beautiful blue waters of their San Diego hometown, as well as the iconic great white, this pair is a true love letter to the ocean and its fascinating inhabitants. And as the summer heat rises, HEYDUDE is diving deep into the ocean for its latest footwear collaboration inspired by Discovery Channel’s Shark Week featuring two new styles, available now. 

  • Home Goods: Fans can gear up for summer fun with Sand Cloud's new collection of limited-edition Shark Week towels launching on July 12. Host your next shark-themed gathering with a fun assortment of party supplies, crafts, activities, and more from Oriental Trading.

  • Publishing: Dotdash Meredith returns for a new shark-themed bookazine, “The Ultimate Book of Sharks,” where readers of all ages can learn more about sharks, their roles in the survival of the sea and find more than 250 photographs inside. Also available now are a variety of engaging and interactive children’s books from Silver Dolphin Books that share shark facts and fun, including “Discovery All Star Readers: I Am a Shark Level 2” for developing readers that will learn the answers to shark-related questions and more while sharpening reading skills and “Discovery: Shark Spotter’s Guide,” a detailed reference book with photos, shark-tooth collecting tips and six different replica shark teeth to get their own collection started. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like